This package was created to display the Nike+ Sportband and all of its unique features. The main elements of the package were communicated through a universal language so it could be sold in many different countries. Simple icons were used as this universal language. The layout of the products within the package help describe how the product functions. The puck is set into the base of the package just as it would set into the sole of your shoe. And the band hovers above the puck, just like it would when worn on your wrist.
MY ROLE: Art Direction, Design structural concepts, package graphics
The initial product launch was focused in London and New York where more product was sold in one day than any other Nike watch before.