Converse needed two separate tradeshow booths, one for the Long Beach Agenda tradeshow and the other for the NYC Agenda tradeshow. These booths needed to have space for the season’s product presentation as well as private areas for account meetings. The goals for the booths were to drive excitement to the season’s collection and increase sales with existing and prospect accounts. A large field of flat screens playing a lifestyle reel enticed people in and they were convinced to stay by the interesting product displays and the open space to hang out. Involvement on this project ran from concept to completion and initial installation. These booths continue to be used, even three years later.
MY ROLE: Concept, Design