XboxLogotype.jpg

XBOX Brand Strategy

XBOX was launching the XBOX ONE brand and product and also had a need to refresh their current XBOX 360 brand. This led to a two-year project where all of the elements surrounding the XBOX ONE and the XBOX 360 brand experiences were scrutinized, redefined and designed. Execution of a wide range of concepts from both close-in to broad were explored. The exploration ultimately led to the strategy of tying XBOX closer to the Microsoft family.

MY ROLE: Design Direction, Design
brand strategy, logo and identity system, XBOX package graphics, accessory package graphics, game package graphics, 
quickstart guide, retail graphics, web banners, photography direction, brand guidelines

 

XboxLogotype.jpg
Xbox_One_Sphere_Animation.gif
XboxPosters.jpg
XboxPostersHoriz.jpg
XboxWebBanners.jpg
XboxPkgLine.jpg
Xbox_Quickstart.jpg
XboxPkgLine2.jpg
XboxGuidelines.jpg
Xbox360PkgLine.jpg
XboxRetail3.jpg
   
  
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   Created with JDK Design Creative Direction: Michael Jager, Louis Carlton, Ben Hermel, John Siddle Core Design Team: Justin Lucero, Trent Mitchell, Jeremy Harrington, Sarah Williams, Jen Cogliantry, Vicki Julius

Created with JDK Design
Creative Direction: Michael Jager, Louis Carlton, Ben Hermel, John Siddle
Core Design Team: Justin Lucero, Trent Mitchell, Jeremy Harrington, Sarah Williams, Jen Cogliantry, Vicki Julius