Danner Packaging & Hangtag

Danner's goal was to differentiate their Portland Select line, a premium, urban centric boot, from their main line of product. The entire Portland Select line of product is made in the Portland, Oregon factory. This location was leveraged by an iconic illustration of the Portland skyline wrapped around both the box and the hangtag. This Portland skyline compliments the Danner main line package, which is wrapped with a tree line.

MY ROLE: Creative Direction
package graphics, hangtag graphics, hangtag structure

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DannerPkg_DSF3344-1.jpg
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  Created with Nemo Design Design: Brian Nally & Thomas Le Dluz Illustration: Thomas Le Dluz Copywriting: John Vieira Production Design: Steve Horrocks   

Created with Nemo Design
Design: Brian Nally & Thomas Le Dluz
Illustration: Thomas Le Dluz
Copywriting: John Vieira
Production Design: Steve Horrocks