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IDSA Event Experience

This conference was designed to be different than other design conferences. This conference was a cross-craft discussion that resonated with young designers in an ever-changing industry. The theme of the conference was "DIY Design: Threat or Opportunity?". DIY platforms were utilized in the design of the conference. For example, the website was created using Wordpress blogging platform, and the printed programs were based on a notebook format called the Scout Book. The fixtures and signage were built using repurposed, recognizable materials. In each element, the principles of DIY, using familiar objects in creative ways drove the design.

MY ROLE: Art Direction, Graphic Design
3D concepts, icons, logo and identity system, collateral, furniture, signage, website, ads

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 Touchpoints were designed to be modified. This meant obviously temporary graphics, from magnetic icons on the escalators to vinyl clings on the mirrors and conference center’s artwork. It also meant a huge “pixel wall” made of Foamcore and painted boxes depicting the “threat” and “opportunity” aspects of the DIY resurgence. The wall was modified countless times by conference attendees. Leading up to the conference, there were hints of hackability by allowing attendees to post on the conference website, download a kit of parts to create personalized posters for the conference, and complete a "Mad Libs"-style letter that could be submitted to the boss for conference funding.

Touchpoints were designed to be modified. This meant obviously temporary graphics, from magnetic icons on the escalators to vinyl clings on the mirrors and conference center’s artwork. It also meant a huge “pixel wall” made of Foamcore and painted boxes depicting the “threat” and “opportunity” aspects of the DIY resurgence. The wall was modified countless times by conference attendees. Leading up to the conference, there were hints of hackability by allowing attendees to post on the conference website, download a kit of parts to create personalized posters for the conference, and complete a "Mad Libs"-style letter that could be submitted to the boss for conference funding.

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There was plenty of room for attendees to hack and tweak their experience.

There was plenty of room for attendees to hack and tweak their experience.

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  Created with Ziba Design

Created with Ziba Design