Touchpoints were designed to be modified. This meant obviously temporary graphics, from magnetic icons on the escalators to vinyl clings on the mirrors and conference center’s artwork. It also meant a huge “pixel wall” made of Foamcore and painted boxes depicting the “threat” and “opportunity” aspects of the DIY resurgence. The wall was modified countless times by conference attendees. Leading up to the conference, there were hints of hackability by allowing attendees to post on the conference website, download a kit of parts to create personalized posters for the conference, and complete a "Mad Libs"-style letter that could be submitted to the boss for conference funding.
There was plenty of room for attendees to hack and tweak their experience.
Created with Ziba Design