A common problem with running shoes is that the shoe that fits the best isn’t always the runner’s favorite style choice. MyStride’s goal is to remedy that. It would allow the runner to unlock choice without sacrificing performance. They would be able to choose their fit (insole) separate from the shoe style. The objective was to communicate this idea into a vision for an immersive retail experience. This experience needed to translate across two retail scenarios. The first scenario was to live within the current footwear presentation wall. The second scenario was for it to be off the footwear wall and be a separate immersive experience on the sales floor. Below are two of the final concepts.
Touchpoints: 3D design and concept, logo, icons, graphics, CMF
MY ROLE: Design Direction, Design