“What we know matters, but who we are matters more.”
— Brene Brown
I have extensive experience leading diverse teams to develop creative solutions that resonate with target audiences and align with business goals.
CREATIVE DIRECTION
I lead diverse cross-functional teams to develop innovative design solutions and brand narratives that engage audiences and align to business goals. I thrive in complex, ambiguous situations, adeptly translating complexity into clarity. Crafting overarching concepts while meticulously refining details plays to my strengths.
INNOVATION
I reimagine future user experiences across a broad range of categories, from mobility to bathroom tissue. Blending visionary thinking with human-centered design to dream up products and experiences that lead the future and improve people’s lives.
LEADERSHIP
Shaping organizational culture and strategic direction comes naturally to me. I build teams and establish disciplines from the ground up. I contribute to the personal and professional growth of creatives, guide projects strategically and creatively, facilitate interactive workshops, define clear visions and lead ideation. I’m a decisive choice-maker, balancing risks and playing it safe when appropriate.
MY SPECIALTIES
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Creative Leadership
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Product Visioneering
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Communication Design
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Innovation
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Creative / Design Direction
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Ideation
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Concept Development
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User Experience
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Packaging Structure
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Graphic Design
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Brand Strategy
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Brand Identity
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Brand Platform Development
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Integrated Campaigns
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Environments
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Illustration
CREATIVE DIRECTOR | BRAND STORYTELLER
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CREATIVE DIRECTOR | BRAND STORYTELLER 〰️