Aerie Packaging

Aerie, a sub brand of American Eagle launched a line of cosmetics infused with botanical ingredients. The client needed a package design that would leverage these natural elements, and still remain true to their brand. The floral illustration brought just the right touch of botanical and natural to the package design. The illustration was used across many touchpoints in the store. It was displyed large across the store front windows and the cashiers wore tshirts with this printed illustration. 

The package has been featured on Thedieline.com and Lovelypackage.com

MY ROLE: Art Direction, Design, Illustration

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Sales of the cosmetics were up 150% past projections. With eye shadows being up 500%.

Sales of the cosmetics were up 150% past projections. With eye shadows being up 500%.

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  Created with Ziba Design Creative Director: Meral Middleton / Henry Chin Design: Sarah Osborn

Created with Ziba Design
Creative Director: Meral Middleton / Henry Chin
Design: Sarah Osborn